So How Does SEO Work?
How Does
SEO work?
Before we
dive into SEO and find out more about how does SEO work, Let us first
understand what exactly SEO is.
As we all
know, digital landscape is evolving faster than ever before and thus creating
an urgent and immediate need for all the online businesses to not just embrace
but also capitalise on the rising online trends and the digital economy.
Although, there are many digital marketing strategies to gain online business
from, but the most effective and sustainable is the organic method, part of
which is SEO or Search Engine Optimisation.
Search
engine optimisation helps website, blogs or webpages to be found by the search
engines for related keywords. SEO is also commonly referred to as
"organic", "natural", "unpaid"
or"earned" results.
How exactly
does a Search Engine works?
There are
two key steps responsible primarily for search engine results. They are as
follows:
Crawling:
Search engine bots crawl all the web pages linked to a website. Major search
engines like Google crawl millions of pages on a daily basis.
Indexing:
After fetching all the pages through crawling process, these pages are then
indexed in the database for future retrieval. The process of indexation is
extremely important. The more the number of indexed pages of your websites, the
greater are the chances of improving your rankings. Although, it depends on the
strategies you formulate.
Major Search
engines update their algorithm on a regular basis and there are various factors
that influence these results directly or indirectly. It is advisable to update
sitemaps
How does SEO
work and what are the best tips to improve SEO?
Search
Engine Optimisation depends on a number of factors the influence the rankings
directly or indirectly. We would uncover all of those factors in this article.
Here are the key factors:
Content - It is one of the most important SEO
factors. Anyone who has heard about digital marketing must have also heard that
"Content is King". It is true. On numerous occasions Google has said
that it rewards sites with great content. So if you want to outsmart other
websites, when it comes to SEO, you might as well want to focus on its content.
Wishing content section there are some important factors that must be kept in
mind such as readability, use of H1/H2 as appropriate and keeping a check on
use of passive as well as repetitive sentences.
On-page
SEO - If you
want to outwit your rivals, You need to work on your site's on page SEO. Get
the fundamentals right. Work on the meta-description and keywords carefully.
Focus on content as well as internal linking. Add relevant titles, optimise all
the images (add alt-tag), Infuse a mix of H1, H2 headings and subheadings, add
LSI keywords by keeping a check on keyword density. Length/description needs to
be according to the keyword difficulty. The higher the difficulty, the detailed
your content should be to outscore and please ensure you get the basic right.
Backlinks - Generating quality backlinks is
extremely important to boost the domain authority and page authority of your
website. Some of your efforts should also be focussed on creating enough great
quality backlinks. Most of this should be achieved by creating compelling
content because the better the content you produce, the higher are the chances
of people linking to your website. Stick to the relevance because if the links
are irrelevant then it would do more harm than good as far as Google rankings
are concerned. It has to be generated through ethical methods only with the
right types of backlinks(white hat strategies).
Website
speed (Page
Load Time) and user experience - Google rewards the sites that are faster. It
focuses on user engagement more than anything else. What it means is -
fundamentals of the site needs to be intact. Look at your site speed (page load
time). This was made clear it the latest Google speed update. You need to
adjust/arrange accordingly. You need to also work on the user engagement
metrics such as the number of clicks/Out of total impressions. Focus on the
bounce rate, page views, session and all these metrics to understand in great
detail. Simply put "faster the site, better the results".
Mobile
Friendliness -
As we discussed in earlier part of the article that Search Engines update their
algorithms regularly and as per the latest Google algorithm update it confirmed
that the friendlier the site for mobile users, the higher the rankings of its
pages. Therefore, Mobile Friendliness affects your SEO efforts. Do check if
your site is mobile friendly or not. If it is not then that should be your
first priority.
Domain
Age, URL and
Authority - Age of the website, URL and it's DA /PA (domain authority and Page
Authority) are all important factors of SEO. DA/PA would improve with a number
of strategies - backlinks, internal links quality of the content.
Image
optimisation -
Optimising all the images on your site is advisable as it improves your
chances. Add relevant titles and alt tag to all the images. It adds a lot of
value when it comes to image search results.
Social
Signals -
Social links or signals can not be overlooked when it comes to (search engine
optimisation) SEO strategies. These are authority signals that not only
increase your visibility but also generate links in the forms social signals.
One can share its site on social media platforms to boost signals. The more,
the better.
Structured
Data - Focus on
the structure of your web pages as they should be thoroughly aligned. Update
the sitemap. Bottom-line is you have to think from your user's point of view
since we know that user engagement cannot be overlooked.
Conclusion: Now, we know how
does SEO work and what are the key factors that influence or expedite
your organic digital marketing efforts, Keep these in mind and work on these
parameters individually to outsmart others and rank your or your clients site
on top of the SERP (search engine results page). Evidently, SEO is one of the
most effective strategies to capitalise on the rising digital economy and it
also gives your sustainable results as long as you follow the right strategies
and keep the basics intact. It is an ongoing process and requires constant
efforts.
Article
Source: https://EzineArticles.com/expert/Nizaar_Gherfal/2176714
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