Keyword
Research - An Essential Aspect in SEO
Keyword research is among the 3 most important SEO factors,
together with link building as well as content marketing.
Websites that have numerous organic searches are different
from those with none - when it comes to their choice of keywords.
Making use of effective keyword research tools will enable
people/businesses to find a popular/profitable niche, locate related markets,
rank high in organic searches to drive traffic to their site and promote their
products/services by making them more effective in marketing.
What does Keyword mean?
This is a specific word that users key in a search engine to
find what they are looking for.
For instance, when a single keyword phrase such as SEO is
typed in a search engine like Google, this would provide everything about SEO
that is relevant to a user's search based on the most popular queries for that
topic.
The results are ranked in order based on what Google thinks
the user is most interested in, and what is most relevant to his query.
Why is it important to use Long Tail Keywords?
An example of a long tail keyword is "SEO tips for
blogs". This search topic is more specific than simple "SEO",
and though it many only yield a smaller number of searches in the search
engines, the search results would probably be more relevant to the topic that a
web user is looking for.
Actually, using long tail keywords is more effective since
they let users remove any traffic that did not find this particular topic
useful. At the same time, this minimizes competition because long keywords are
seldom used on other sites.
Only a few people will search for longer and more specific
keywords, yet it is more likely for a website to rank high since there is less
competition - plus there is a greater chance that majority of the pages are not
optimized for such long tail keywords.
Using a long tail keyword is great since it is more specific
than the single word "SEO", which search engines might think of
different relevant topics - such as "SEO tools", "SEO
systems", "SEO for corporations" and "changes in SEO",
among others.
Websites that have specific keywords have a better chance of
being ranked high for these long tail keywords.
Keyword Difficulty
The next step to find the right keywords to target is to
understand keyword difficulty to rank high in search engines. Once people are
able to think of a number of keywords that fit these critical questions, they
can ask themselves the following:
- Do
many people search for these keywords?
- Is
their website competitive enough?
- Are
there many sites that also target the same keywords?
It is important to know if the chosen keywords would rank
well in search engines.
A website may have the things people are searching for, the
best answers for their queries and could generate a lot of income from these
keywords, but if it cannot be found due to very strong competition, all the SEO
efforts put into it would just go to waste.
Next time you start comparing Las
Vegas SEO companies, please stay safe and choose a professional service,
not just the lowest price. The same principles apply when choosing Las
Vegas website designers - you probably want great results on the long
run, not just a fast discount!
Article
Source: https://EzineArticles.com/expert/Karina_Popa/1432444
Article Source: http://EzineArticles.com/10135674
Article Source: http://EzineArticles.com/10135674
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